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18 Nov 2019by James Chapple
Bins might not be the most glamorous of subject areas, but this week TTG Media – and a host of other travel corporations – have been finding thrilled about rubbish.
150 brokers will just take element in a pilot plan to lower plastic waste from brochures
Sharelines
A lot more particularly, brochure wrapping, and what can be carried out to recycle the masses of plastic that appear with the brochures that are shipped to brokers.
TTG Media has teamed up with Gold Medal and Vacation 2, Hurtigruten, Intrepid, Norwegian Cruise Line and BP’s TradeGate to pilot a new scheme that could assist resolve this challenge.
Distinctive bins for brochure wrappings will be delivered to 150 agents, which will be gathered weekly and the plastic then recycled.
Despite prolonged debates on the subject matter – and an infamous U-switch by Tui, which the moment vowed to scrap them entirely – it appears brochures are in this article to remain.
Extra: Travel corporations acquire action on shrink wrap
At the identical time, the travel field – including TTG Media – is growing increasingly aware of its carbon footprint, which is why TTG is investing in the undertaking.
A new survey by Journey Counsellors identified that 73% of the 500 British isles shoppers questioned mentioned sustainable vacation is now a element to consider when deciding on a journey service provider, proving this is an vital matter to customers also.
TTG Media established a new vision in April to advertise a smarter, superior, fairer travel industry, and since then we’ve been hard ourselves and the market to do additional to champion sustainability.
We have been thrilled to have this work recognised at the PPA Unbiased Publisher Awards past week when TTG Media was topped Unbiased Publishing Corporation of the Year.
But we know this is just a compact step in our journey to obtaining our ambition.
As Hurtigruten’s Richard Adams points out: “This challenge is tremendous. And as an sector we can do more.” Nevertheless compact the step, all of us can start using favourable motion these days.”
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