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26 Nov 2019by James Chapple
Jet2vacations has introduced a new way of life brand name termed Vibe which it suggests has been created to tap into “the millennial attitude”.
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Vibe’s start will be supported by an built-in brand marketing campaign, a 76-website page brochure and a focused educational programme for brokers.
The new proposition, reported Jet2, will target on way of thinking alternatively than age or demographic, and has been impressed by a new generation of holidaymakers wanting additional than a “standard 18-30” holiday getaway.
Whilst tailor-made for millennial consumers, it will also seek out to interact initial-time holidaymakers, “bucket listers”, and the above-25 “experience-pushed” vacation industry.
Vibe was disclosed to additional than 300 unbiased agents at Jet2’s VIP meeting in Calpe on the Costa Blanca on Tuesday (26 November).
Jet2 has grouped a range of two- to five-star hotels across approximately 50 resorts into four “vibes”: Legendary Occasion Pure and Chilled. They each have their have distinctive id to make it simpler for shoppers and brokers to find the proper excursion.
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- Legendary attributes a vary of “earth-renowned” accommodations such as Ushuaia Ibiza Seaside Hotel, Ibiza Rocks, Tricky Rock Ibiza, BH Mallorca and Noa Glamping Vacation resort
- Celebration focuses on worth hotels in social gathering resorts for those people seeking for “a lot less frills, more thrills”
- Pure is all about being in alternatively than likely out, so these inns provide pool functions, live performances and working day-time DJs at their resort
- Chilled, meanwhile, is Vibe’s additional magnificent proposition, with resorts presenting distinctive extras and the best backdrop for a pool-facet Insta snap




Vibe will be supported by a committed trade campaign
Zoe Towers, Jet2holidays head of products, reported Vibe presented customers all the gains of Jet2’s deals, including transfers, 22kg baggage, adaptable durations and £60 deposits, and would aid agents a lot more precisely tailor holidays for purchasers.
“With every little thing from legendary 5-star accommodations to two-star resorts in the heart of the action, Vibe by Jet2holidays genuinely does have anything for all people,” mentioned Towers.
“We are doing what no other holiday getaway corporation does – putting shoppers and independent journey brokers in finish regulate of just about every factor of their getaway via the launch of this new products, and we are very fired up about what it suggests for young customers and people with a millennial way of thinking.”
Jet2’s advertising marketing campaign for vibe will span Television set, movie on demand companies, radio, email, digital and social, with devoted @Jet2Vibe social channels on Instagram, Snapchat, Fb and Twitter.
Brokers, meanwhile, will advantage from a 76-web page brochure and the products and services of Jet2’s trade team, who will roll out a Vibe programme to aid brokers have an understanding of and sell the brand. This involves sessions on Jet2’s Make Your Wings schooling programme, webinars, trade email messages, social media help and branded merchandise.
More promotional executives will also be on hand to assistance agents over the winter.
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